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Why sell a car - when you can sell the American dream  ...

Santa's 7 Ps of Marketing

Santa’s 7 Ps of Marketing Love him or hate him, Santa Claus is one of the most recognized and loved brands in the world; one that children have...

Apple Products that failed

Apple Products that failed  Everyone knows Apple excels at innovation and thinking differently. It's the company that gave us iPods and iPhones, iPads and MacBooks... (and the list...

Dubai's New Logo

Dubai is probably the best example of how good marketing supported by professional execution, can create something out of nothing. Now with the aim to hit 20 million...

Marketing then v/s Marketing now

Conceptualized by Jerome Mc Carthy, popularized by Philip Kotler and still a staple in the diet of budding marketers, the good ol' 4 P’s has stood the test of time...

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